||What Makes Our Firm
||Creativity, understanding, enthusiasm.
More than just our credo, it’s the way we actually operate.
Everything we plan and execute together needs to incorporate all
three aspects in order to achieve your goals.
Our principal, Lisa Quackenbush, is
a former media gatekeeper, so when it comes to press releases and
story pitches, we know what’s
going to be effective and what still needs work. For 20+ years, we’ve
worked diligently to establish productive relationships with editors
and writers across the country. It’s invaluable currency for
our clients. When we call, they know that we’re calling for
a reason. And they listen.
Our strategy isn’t formulated before we meet you. We work
backwards from what you’re trying to accomplish and weigh all
of the possible ways to get there. We won’t persuade you to
sign on for what you don’t need and we will not make promises
we can’t keep. Since we’re a PR hybrid, we’re not
limited to “traditional” public relations services. Your
customized strategy might include everything from social media and
e-newsletters to direct mail and live events. We’ll figure
it out, together.
We really enjoy what we do. And we want to be sure you enjoy it,