We’ll put together your messaging by leveraging your goals
and our competitive analysis.
What’s effective and what isn’t? We’ll look
at where you are spending your marketing dollars, how, and where we can do
better.
We’ll put together a 12- or 6-month timeline of your company’s “gating
moments” – we need to see the big moments ahead (and the PR opportunities)
in order to create an outreach strategy.
The facts that get the coverage. Everything that the media needs
to know about you is in here, including backgrounders, press releases, bios,
project fact sheets, and product descriptions.
This is how we get your message to the key players. Through
developing the most compelling story, media list development, utilizing our
media connections, and working with those media gatekeepers, we’ll get
you the exposure you need in all the right outlets.
Depending on your target audience, we’ll decide on a
cocktail of newsletters, brochures, mailers, leave-behinds, project one-sheets,
emails and websites.
Video is compelling: plain and simple. Our principal, Lisa Quackenbush,
has a background in TV broadcasting which enables us to take full advantage
of the medium. Our specialties include website and youtube videos, video media
kits, and user/customer video profiles.
When you’re in front of the camera, you’ll need
to be at your best and convey your message effectively. We’ll teach you
exactly how to do it with ease and confidence.
Are you looking to raise your profile or enhance your reputation
among clients and peers? We’ll create comprehensive campaigns that allow
you to do just that.
When a company’s reputation is under attack, it’s
crucial to have a trusted, discreet, and experienced partner to turn to. No
matter the issue, we’ll work with you to help you manage the situation,
and move past it.
Your work speaks for itself. When you or your staff must speak
along with it, however, you may find you benefit from a sounding board. Our
role is to act advisors for strategy and content, whether the presentation
is a speaking opportunity or a bid for new work.
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Services
and Deliverables |
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Pre-fab solutions
aren’t really solutions at all. The program we create for your
company will be carefully crafted to achieve your specific goals.
So, while we can’t say exactly what your program will look
like, we can say it will likely consist of a combination
of the following cuePR specialties:
Roll over any of the items below for a full description.
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