are a lot like lion tamers: We have to be willing to tolerate quite
a bit of risk, constantly evaluate how a situation is evolving,
and believe our efforts will result in “oohs” and “aahs” of
appreciation. PR may not be death-defying, but it certainly garners
big results when it’s done with showmanship, panache, and ready-to-take-on-any-reporter
But a modern, effective PR program is
more than just media coverage. That’s not something you’ll hear from many PR firms,
but it’s true. An effective program— the kind that gets
your message across to the right audiences and truly delivers on
the ROI — needs to be thoughtfully crafted just for you.
At cuePR, we engineer a hybrid of public
relations, business development, marketing, direct mail and business
consulting to meet our clients’ goals.
Many people don’t understand where the line is drawn between
marketing and PR. For us, there is no line. It’s PR — only